Strategic Partner Procurement
Partnerships can bring added value to a marketing program through the power of an organizations’ own channels of distribution, marketing assets and customer base. Whether your partner goals are to market a theatrical release or television series or align with another brand to reach like-minded customers, partners can help share costs, generate PR, leverage media buys, create social awareness and often become new licensing and distribution partners.
By tapping into partner resources, you can augment your marketing & PR campaign and extend your marketing budget by reaching consumers in non-traditional ways. We source and secure strategic partners and create a value exchange program customized to your content needs.
For executives requiring brand coverage of property/project, procuring meetings with brands, advanced project selling time, social media partner outreach, brand ideation and customization and expanding the marketing message through new channels.
Magnolia Pictures + Sparkabilities
Magnolia Pictures + Step 2
New Business Development
Packaging and selling opportunities to brands and their agencies of record requires dedicated resources and knowledge of brand trending and spending. As your sales agent, we offer a deep rolodex of brand relationships and can help quickly determine interest in your property or proposal. Specialties include sales deck generation or modifications, deep brand coverage or specific coverage based on ad sales needs and cracking new brands/never been done before.
For executives who require further ad sales support, sponsorship coverage, product integrations, brand sponsored platforms, PR generated events or premiere related financial support and licensed content / original content packaging.
Use a negotiator who understands talent objectives, agency and management resources and the construct of a deal. Having worked on behalf of talent, we have the relationships and finesse to cement a proper deal for your brand. Beyond the Q Score, let us help create a realistic submission list and budget. If you are considering hiring a celebrity talent for a brand related program effort, we can offer you an authentic voice in the marketplace backed by experience.
For brand leaders who require an extremely knowledgeable and dedicated voice to negotiate top talent on behalf of their brand objective(s) – including paid appearances, ambassador programs, celebrity seeding, sponsored social, endorsement deals and licensing.
Other services include branded entertainment, brandcasting and influencer marketing programs. Connect in for more information.